Purpose, Vision and Mission

The Heide Spirit

To make the most of tomorrow, by understanding where we’ve been.


To uphold and evolve the Heide spirit across art and ideas, increasing audience awareness and deepening engagement, securing a more sustainable future, and ensuring our ongoing relevance.


We will work to bring Heide’s story, and its remarkable collection and landscape, to life in innovative ways. We will inspire creative talent, improving exposure for emerging and mid-career artists, and we will attract a wide range of audiences—the loyal, the new and the virtual. We will forge new partnerships and generate new investment. We will practise sustainability by protecting our priceless heritage assets, and building on Heide’s environmental practices.

David McDiarmid, I Want a Future That Lives Up To My Past 1994, computer-generated laser print on composition board, 36.6 x 27.5 cm, Heide Museum of Modern Art, Gift of the Estate of David McDiarmid 1998, © Estate of David McDiarmid