Purpose
To make the most of tomorrow, by understanding where we’ve been.
Vision
To uphold and evolve the Heide spirit across art and ideas, increasing audience awareness and deepening engagement, securing a more sustainable future, and ensuring our ongoing relevance.
Mission
We will work to bring Heide’s story, and its remarkable collection and landscape, to life in innovative ways. We will inspire creative talent, improving exposure for emerging and mid-career artists, and we will attract a wide range of audiences—the loyal, the new and the virtual. We will forge new partnerships and generate new investment and higher revenues. We will practise sustainability by protecting our priceless heritage assets, and building on Heide’s environmental practices.
