Purpose, Vision and Mission

Purpose

To make the most of tomorrow, by understanding where we’ve been.

Vision

To uphold and evolve the Heide spirit across art and ideas, increasing audience awareness and deepening engagement, securing a more sustainable future, and ensuring our ongoing relevance.

Mission

We will work to bring Heide’s story, and its remarkable collection and landscape, to life in innovative ways. We will inspire creative talent, improving exposure for emerging and mid-career artists, and we will attract a wide range of audiences—the loyal, the new and the virtual. We will forge new partnerships and generate new investment and higher revenues. We will practise sustainability by protecting our priceless heritage assets, and building on Heide’s environmental practices.

David McDiarmid, I Want a Future That Lives Up To My Past 1994, computer-generated laser print on composition board, 36.6 x 27.5 cm, Heide Museum of Modern Art, Gift of the Estate of David McDiarmid 1998, © Estate of David McDiarmid